Brand Identity Group - Corporate ID & Self Promo

Pictured below are several self-promotional pieces I designed in the early 2000s when I was a partner and Art Director of Brand Identity Group. During my time with B.I.G., my designs and creative concepts were recognized with several industry awards, including our corporate identity and self-promotional collateral. Due to the age of these pieces, digital files are no longer accessible and iPhone pics are provided for reference. These pieces showcase my conceptual creativity as well as my Adobe Creative Suite skills.

Pictured below are 2 demand-generation direct mailers used to promote Brand Identity Group. Both pieces promote the value proposition of B.I.G. and reinforce the message with customer testimonials.

Cover

Outside Spread

Inside Spread

Panels 1 & 2 - Introductory Copy

Panels 2 & 3 - Customer Testimonials

Cover

Outside Spread

Inside Spread

Panels 1 & 2 Introductory Copy

Panels 3 & 4 Customer Testimonials

Pictured below is a self-promotional piece designed to emulate an Atlas-style roadmap that depicts a humourous user journey for establishing a strong brand. The map also shows many pitfalls along the way when deviating from the path. The first stop along the route is at the Brand Identity Group corporate office.

Map Folded

First Fold

Second Fold

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