Strategy: Convert Landfill Surface Emissions Monitoring (SEM) customers from the traditional Method 21 to Sniffer Robotic's proprietary OTM-51 methodology.
Tactic #1: Develop engaging and educational content for omnichannel marketing.
Tactic #2: Develop a list and prioritize "opportunity states" for targeting. States are identified using criteria such as SEM regulations, pilot/technician availability, and seasonality.
Tactic #3: Data mining for landfill operator contacts.
Tactic #4: Conduct an educational webinar.
Tactic #5: In-person demonstration of the SnifferDRONE™ technology. Seeing is believing.
Tactic #6: Add all prospects to CRM and assign follow-up tasks to outside sales.
Results: The project kicked off in December 2024 in Washington state. We engaged operations teams from all 16 active landfills in Washington, with representatives from 15 landfills attending the webinar and 13 at the demo. We converted 2 prospects into customers and have a pipeline of 6 additional prospects.
Tactic #1: Develop engaging and educational content for omnichannel marketing.
Tactic #2: Develop a list and prioritize "opportunity states" for targeting. States are identified using criteria such as SEM regulations, pilot/technician availability, and seasonality.
Tactic #3: Data mining for landfill operator contacts.
Tactic #4: Conduct an educational webinar.
Tactic #5: In-person demonstration of the SnifferDRONE™ technology. Seeing is believing.
Tactic #6: Add all prospects to CRM and assign follow-up tasks to outside sales.
Results: The project kicked off in December 2024 in Washington state. We engaged operations teams from all 16 active landfills in Washington, with representatives from 15 landfills attending the webinar and 13 at the demo. We converted 2 prospects into customers and have a pipeline of 6 additional prospects.
Tactic #1: I conceptualized and designed this infographic to illustrate the benefits of DSEM compared to SEM in a simple and highly visual format.
Tactic #3: Data Mining and KPI Measurement
Tactic #4&5: I created a landing page to host the webinar and invite users to register for a live demo.
Tactic #6: Live Demo
Everyone received a welcome gift and personalized letter
Lunch before the demonstration
Briefing on drone technology
Flight demonstration
